50+ IB Business Management IA Ideas
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IB Business Management HL IA Ideas
This list of IB Business HL IA ideas is a helpful resource for students seeking inspiration and guidance in their coursework. The IA questions along with the details is a research project that accounts for 25% of the total grade for Business HL students and is based on primary research obtained from the organization under investigation. The list includes a wide range of topics and ia questions, such as the impact of globalization on small businesses, the role of ethics in business decision making, and the effects of technological advancements on the job market. By selecting a strong topic and conducting thorough research and planning, students can create a standout IA that showcases their understanding of business concepts and theories. Additionally, students can find high-scoring IB Business and Management Internal Assessment examples to further enhance their understanding and improve their own work.
1.) What marketing strategies should D-Mart supermarkets use to increase their sales revenue in Pune?
Research Question:
What marketing strategies should D-Mart supermarkets use to increase their sales revenue in Pune?
Area of Syllabus:
Marketing (The four Ps, Extended Marketing Mix)
Methodology:
Interview with the manager, Survey with customers, Observation at the store
Organizational Tools:
SWOT Analysis, Profit and Loss Account, Ratio Analysis, 7P’s of Marketing mix
Recommendation:
Invest in radio, television advertising, digital marketing and e-commerce. Open stores in shopping malls to attract more customers. Use direct, viral, social media, and guerrilla marketing.
2.) To what extent, and how should the employee motivation at Sonigara Builders be increased in Pune?
Research Question:
To what extent, and how should the employee motivation at Sonigara Builders be increased in Pune?
Area of Syllabus:
Human Resource Management (Planning, Motivation, Stakeholders, Leadership, Organizational Culture, Employee and Employer Relations)
Methodology:
Interview with the owner, Company’s Website, Interview employees
Organizational Tools:
Motivation Theories – Taylor and Maslow, Financial and Non-Financial Rewards, SWOT Analysis
Recommendation:
Sonigara Builders should seek to motivate their workforce to maximize job satisfaction, staff morale and labor productivity by financial rewards (salary, wages, commission, performance-related pay, perks) and non-financial rewards (job enrichment, job rotation, encourage teamwork).
3.) Should Sante Spa restaurant set up a new branch in order to maximize their profitability?
Research Question:
Should Sante Spa restaurant set up a new branch in order to maximize their profitability?
Area of Syllabus:
Operations Management (Quality Management, Location, Research and Development), Marketing (Market Research, Extended Marketing Mix)
Methodology:
Interview owner, Observations at new branch location
Organizational Tools:
Investment Appraisal (Payback Period), Decision Tree, SWOT Analysis, Force Field Analysis, Ansoff Matrix, Net Present Value
Recommendation:
It is recommended that Sante Spa should consider setting up a new branch. It should go digital to leverage growth. Consider franchising, reinvent your product portfolio, focus on customer service, encourage learning and training sessions for employees. Lastly, build partnerships that enable growth.
4.) What are the consequences of Takur Bakery’s decision to restrain from rapid expansion of the company?
Research Question:
What are the consequences of Takur Bakery’s decision to restrain from rapid expansion of the company?
Area of Syllabus:
Growth and Evolution (Internal and External growth), Operations Management
Methodology:
Interview with the owner, Observations
Organizational Tools:
SWOT Analysis, Force Field Analysis, STEEPLE Analysis, Balance Sheet
Recommendation:
Thakur Bakery should look at advantages of expansion rather than restraining it from expansion. The consequences to restrain from expansion include the company will not grow, it will not secure larger market share, sales and profit will not increase, poor brand awareness. However the reasons for restraining from rapid expansion would be entry into new markets that require extensive market research and compete with well-established rivals.